Nadja started her coaching practice after more than 20 years in business leadership roles, out of a desire to have a more meaningful impact on how people navigate work and life, and a strong conviction that leaders who tap into their strengths can lead happier lives, produce better results, and ultimately drive lasting change, one organization and business at a time.
Nadja earned her Executive Coaching Certification at the Hudson Institute of Coaching and is accredited with the International Coaching Federation. She holds a degree in Engineering and throughout her career she focused on building and scaling businesses, developing people, and creating capabilities from the ground up. Prior to coaching, she spent 14 years at Procter & Gamble leading various businesses across Latin America and the US, 6+ years at Amazon, most recently serving as Director, General Manager for US Private Brands, and she was Chief Revenue Officer for The Bouqs Co. Nadja brings to coaching her experience leading large and diverse teams, insights from two decades managing businesses at different stages of maturity, and a unique point of view as a Latina in corporate America. She integrates this experience with a robust coaching methodology, empathy, candid feedback, and light-hearted humor, to help leaders increase self- awareness, build new mechanisms and mental models to operate, and increase personal and
professional satisfaction. Nadja focuses primarily on executive leaders that are seeking or experiencing change – be it scaling into positions of greater complexity or responsibility, adopting new behaviors, increasing their influence, seeking greater alignment between their purpose and work, or contemplating career pivots. She is passionate about helping her clients manage transitions, articulate clear
goals, be more effective in their communication and securing the support they need to succeed. Nadja is mom to Matilde (11) and Fernanda (10), and wife to Marco. She is an avid reader, learner and lover of chocolate and wine. She was born in Venezuela to immigrant parents and emigrated herself in her twenties. She has lived in Puerto Rico, Panama and moved to Washington State in 2013 where she currently lives with her family.
